
Tropicana Indah · Petaling Jaya
IOI Mall Damansara
About this store
Damansara takes the I don’t care spirit and makes it personal. Its brief is written as an invitation: kick off your shoes. This is where comfort doesn’t try too hard. A little messy, a little magical — exactly how life should feel.
The main gallery is terracotta, cut with rounded frames that read like softened windows. Every weave and colourway hangs inside them at eye level. In the middle of the floor, a column of hinged fabric panels turns like the pages of a book, so you can compare two cloths by swinging one against the other. Straw and dried grass are stacked against the finished walls — a reminder of where the fibre started.
Then the room at the back. The experience room is lined floor to ceiling in bordeaux carpet, with mosaic tile and a bed raised on a platform. The effect is deliberate: this is what a room looks like when it stops apologising for having a mood.
The design idea
I Don’t Care. Welcome to my room.
The Southkey idea, made personal and given a door. Three stated pillars: the fabric wall as the focal point on entry, a statement sculpture for visual intrigue, and the neutral brown, off-white, black and white palette.
“A space where confidence meets comfort. It’s not about shutting out the world. It’s about owning your space, your mood, your vibe. Here, you don’t have to perform or pretend. Just be.”Design proposal, Oct 2025
The walk
Throws → deep sleep pillows → gift wrapping → all-range fabric → four seasons → experiential room
Design details
Rounded-rectangle niches
The fabric frames read like softened windows, cut into terracotta walls.
The fabric carousel
Hinged panels on a rotating column, turned like the pages of a book.
The red room
The experiential bedroom is lined floor to ceiling in bordeaux carpet — walls included — with mosaic tile and a raised bed platform.
Raw origin displays
Straw and wheat bales set against the finished interior.
Do Not Disturb
A framed board of every colourway, and a door-hanger detail carried through the decorative items proposal.
Materials and finishes
- Facade
- SUZUKA TW-C-302 Pebble Wash · SVR-107 Verosa Lime at the entrance
- Walls
- Kansai S 1005-Y40R terracotta general wall
- Experience room
- Royal Touch 311 Bordeaux carpet to walls and bed display
- Counter
- Jotun 11220 Ochre top · Eco Quartz “Burnt”
- Vanity
- 25 mm mosaic tile
- Floor
- JUBIN CANTIK Urban Lime Five at the entrance
Bordeaux — this store’s one local accent on the shared neutral palette
2,490 sq ft · Designed 2025 – 2026
Getting here
- Inside the mall
- Second Floor, 2F-17. Take the lifts at the Persiaran Surian entrance and turn right at the atrium.
- By rail
- Surian MRT on the Kajang Line, then a five-minute walk along Persiaran Surian.
- Parking
- IOI Mall Damansara basement parking, entry from Persiaran Surian.
- On foot
- Ten minutes from Tropicana Indah along the Persiaran Surian pavement.
In this store
The fabric library
Every weave, weight and finish we make, on open rails with blend and thread count on the card.
Guided consultation
Sixty minutes with a Client Advisor, prepared to your preferences. Bookable in advance.
Gift wrapping
Boxed and ribboned in store, at no charge, while you wait.
Monogramming
Hand-finished initials on sheets, cases and towels. Allow five working days.
The store





Find us
Second Floor, past the Persiaran Surian atrium.
Take the lifts at the Persiaran Surian entrance to the Second Floor and turn right at the atrium.
Open in Google Maps →By appointment
Reserve a guided fabric consultation.
Sixty minutes with a Client Advisor who prepares a selection of weaves, weights and finishes before you arrive.
Book at Damansara →





